Askura Alexander Shkuratov and his creative group "Attraction", present the single and music video "Be Great and Beauty." This English-language release is a vibrant dance track that blends a live pop-funk sound with cutting-edge visual art technology.
Launching alongside the single is a spectacular, blockbuster-style music video, also directed by Askura Alexander Shkuratov. The visual concept is built on a dynamic fusion of our reality and a fairytale world. The story follows a protagonist who leaves the familiar metropolis behind to embark on a journey through a magical dimension. A dazzling kaleidoscope of iconic locations awaits the audience: from cherry blossoms in Japan, a majestic glass bridge in China, and the lights of New York and Moscow to the singing fountains of Dubai, France, and England. Set to the infectious funk rhythms of the "Attraction" group, an incredible team of animated characters performs for hundreds of devoted cartoon spectators. "BeGreat and Beauty" is a unique audiovisual spectacle that reminds us that magic and beauty reside within each of us, no matter which world we inhabit.